Extrabread
Built a Lead Gen System and Full Sales Cycle
When they first came to AdIntel Digital Ventures, they had a unique business model and vision- build a platform that empowers agents nationwide to sell POS and payment processing solutions without worrying about the backend.
The challenge was the differentiation in the structure and communications. It was about building a growth engine that could attract more agents, close more deals, and position ExtraBread.com as a trusted industry leader.
First Encounter
When we met the founder at a conference, he shared his business plan. It was clear he understood his market and what agents needed. What he didn’t have was a roadmap for how to make it all work together. We noted these challenges:
No brand or marketing foundation to build awareness.
Manual processes for lead distribution and fulfillment.
Scattered tools that didn’t communicate with one another.
In short, they had the vision but not the infrastructure to scale it.
Our Approach
Step 1: Consultation and Vision Alignment
Together, we mapped out how to turn a concept into a working ecosystem. Outlining the communications and marketing activities in advance of laying out the framework (tech stack).
Step 2: Audit and Strategy
Our goal was to design a scalable model where every component, from lead generation to deal tracking flowed seamlessly.
The outcome was a clear strategy that connected every piece: brand, site, CRM, fulfillment, and marketing.
Step 3: Design, Development, and Growth
Once the plan was in place, we built everything from the ground up:
Created a recognizable brand and digital identity that agents could proudly represent.
Developed a website and marketing engine to attract, onboard, and support agents efficiently.
Integrated CRM and fulfillment tools to handle deal tracking, communication, and hardware logistics automatically.
Driving Growth
Once the foundation was set, we turned on the engine:
Influencer campaigns while simultaneously running paid campaigns + SEO
A scalable lead generation and tracking system.
Ongoing optimization to lower costs and boost impact.
The Results
Leads now flow automatically to the right agents. Deals are tracked in real time. Fulfillment is faster and cleaner. ExtraBread.com scaled sustainably.
"AdIntel was instrumental in bringing Extrabread.com to life. From building our brand and digital presence to driving measurable growth, their team delivered beyond expectations. In less than two years, we’ve scaled our revenue, expanded our client base, and built a foundation for long-term success."
Tom Paladino
Founder at ExtraBread.com
