So, What's the Deal?

When BestPOS.com, a payment & POS service provider, approached AdIntel, they were facing a classic challenge: how to grow their business?

BestPOS.com wanted to grow beyond their regional footprint, expand into new verticals, and become a nationwide player in the Payment Processing space. They had a great team, offering & provided excellent service. That was certain. But they needed a gameplan and that's where AdIntel came in.

The Challenge

• No existing brand, gameplan or framework

• Fragmented customer data

• Lack of processes on both the sales and marketing side

• Lack of tech stack to support processes to scale the business

BestPOS.com knew they needed more than just ads, they needed a foundation for long-term growth.

Our team worked with BestPOS.com to overhaul their marketing foundations and prepare their web and data infrastructure for growth.

Step 1: Comprehensive Brand Alignment

First, we sat down and had a good talk about what BestPOS really wanted to achieve. We worked together to completely refresh their brand and create a simple, clear message. We wanted to make sure all their marketing efforts were perfectly in sync with their business goals, creating a strong and cohesive identity!

Step 2: Fixing Up the Tech

With the brand foundation set, we rolled up our sleeves on the tech side.

• Built a new, conversion-focused website

• Revamped their CRM system and setup integration with marketing campaigns

• Implemented advanced tracking systems to measure exactly what worked (and what didn’t)

We’ve found that the most successful outcomes come when tech and marketing work as one. From how the site is structured to how data flows into your CRM, every piece is connected. That means fewer gaps, stronger funnels, and campaigns that convert more effectively.

Step 3: GTM Strategy Ready to Execute

With the groundwork done, it was time to go live.

• Launched integrated marketing campaigns across channels

• Managed social media to boost visibility and engagement

• Continuously tweaked campaigns to hit lead-gen targets and optimize ROI

The outcome spoke for itself: BestPOS.com not only reached their targets but also fueled the long-term growth that propelled them nationwide.